Partnership · 11 November 2026

A national milestone for Golden Extreme Group: MOU with Messe Frankfurt Middle East

On 11 November 2026 at Automechanika Dubai, Golden Extreme Group and Messe Frankfurt Middle East signed an MOU to support the localisation of tyre manufacturing in the UAE. Milestones of the planned Sand Storm Tyres Manufacturing project will be presented at Automechanika Dubai from 2026 to 2028.

Representatives of Golden Extreme Group and Messe Frankfurt Middle East exchange the signed MOU on stage between two UAE flags, under the backdrop Strategic Partnership to Support UAE Tyre Manufacturing Localisation — Exchanging the signed MOU on stage at Automechanika Dubai 2026, Expo City Dubai, 11 November 2026.

Golden Extreme Group and Messe Frankfurt Middle East signed a memorandum of understanding (MOU) on 11 November 2026, the second day of Automechanika Dubai 2026 at Dubai Exhibition Centre (DEC), Expo City Dubai. The ceremony took place at Junction 1, South Hall.

The MOU establishes a collaboration to support the localisation of tyre manufacturing in the UAE. Under the partnership, Automechanika Dubai becomes the platform to present the milestones of the planned Sand Storm Tyres Manufacturing project from 2026 to 2028.

For Golden Extreme Group, a UAE company founded in 2014, this is a national milestone. We are proud to mark it in Dubai, at the largest international automotive aftermarket trade show in the Middle East, and we thank Messe Frankfurt Middle East for the partnership.

“This memorandum is a proud moment for Golden Extreme Group and a step towards localising tyre manufacturing in the UAE. Bringing international expertise together with local ambition is how we build an industry for the future of our country, and we thank Messe Frankfurt Middle East and Automechanika Dubai for their partnership.”
Adham Alblooshi, Group CEO, Golden Extreme Group

“The agreement with Golden Extreme Group reflects the role the show can play in connecting manufacturing ambitions with international expertise and commercial partners.”
Chris Lee, Portfolio Director, Mobility & Logistics, Messe Frankfurt Middle East

Signed: Wednesday 11 November 2026
Where: Junction 1, South Hall, Automechanika Dubai 2026
Parties: Golden Extreme Group and Messe Frankfurt Middle East
Project: Sand Storm Tyres Manufacturing (planned), milestones presented 2026 to 2028